Toys R Bankrupt

Looking over the last year of the Toys R Us Twitter feed, it’s tempting to draw a correlation between their leftist agenda and the bankruptcy. I won’t go that far. I’m not saying it hurt them. But I will make the case that it did not help them.

Let’s look at the leftist agenda in the last year’s Twitter feed. They have the typical “diversity first” ads. Each ad must prominently feature a woman or a girl as the main character, flanked by a black person, an Asian, or a latino/a. Not every ad follows this theme, but that’s the general idea.

How are girls treated? Front and center. In control

I wonder what is meant by accurate. Does it mean we have to see overweight or unattractive women and pretend they’re attractive?

Notice the prominent placement of the brown doll. Not an issue if it’s just a random occurrence, but Toys R Us ads all follow a similar pattern.

Notice how the boy is being excluded from the in-group. The girls are smiling at each other approvingly, but the boy is off to the side, not really part of the scene.

For International Woman’s Day, there are female role models. That’s great. Notice that the role model (Shero) is an Asian. No white heroes allowed.

Congrats to Chloe on her success.

And while most of the women in America fighting for women’s rights are middle class white women, the girl prominently placed in the Toys R Us ad is an Asian girl.

Where male adults are allowed, we have 3 black males giving to charity. I’m not saying blacks don’t give to charity. I’m just saying that the way everyone is portrayed has a not-so-subtle message. It also sends a message that, even though women are capable of being role models, sheroes (a made-up word), and high earners, men are still expected to give up part of their earnings to charity. 

Where a white man is featured, he’s a pro wrestler. Not exactly the most sophisticated male role you can find.

The other white male that stands out is James Bond. However, he’s a cartoon.

The next theme is “girl empowerment.”

This young lady is darling and engaging. More power to her. I’m not criticizing her. I’m criticizing the forced diversity in the ads.

Empowering girls is important. Nobody in the first world would want to see girls not be empowered, capable, or confident. The problem is that forced diversity doesn’t work. It looks, well, forced.

The problem with girl empowerment is that it usually translates to “boys are stupid.”

In this case, men are lazy

Santa was given spoiled milk and lactation cookies. How would this be received if the genders were reversed?

When boys are featured, they are black, latino, or Asian.

Here, we have a black boy. Yes, he’s a cute kid. Notice how the father is put down in the Tweet. Dad is landlocked so the son tells him to be patient. The boy is not a doctor or some kind of hero. The boy is a mechanic.

Coco, the Disney Pixar film about 12-year-old boy named Miguel Rivera. Notice the confident pose.

They were selling to the growing demographic of latinos in the US. I will admit that this is a smart move. However, I rarely saw latinos shopping at Toys R Us. I usually saw them in places with better prices, like WalMart or Target. Of course, I have no numbers with which to make a good argument, and I’ll readily admit that.

There are male heroes.

Black male heroes.

Notice that the male hero is masked. The leftist narrative is basically that men are interchangeable; nameless, faceless. The government will take care of you and not ask you to take responsibility for your actions.

There are female heroes. We used to call them heroines, not sheroes (a made up word).

This one comes complete with corn rows.

Even their President’s Day ad featured 3 girls and a boy. This does not represent the past 45 Presidents, but if you’re pushing a leftist agenda, history doesn’t matter. President's Day

The final straw is that the only Star Wars toys I found were Porgs.

Probably one of the most blatant marketing ploys from Star Wars, which has destroyed itself with its own leftist agenda.

One more time, look through the tweets and notice the lack of response. A total lack of retweets and likes.

You might think I’m enjoying that fact that a company that pushed leftist imagery in its ads went bankrupt. I’m not. I don’t celebrate the demise of anybody. They’re just a company that had an obvious leftist agenda in their marketing.

I’m not even saying that the leftist agenda harmed the company. Outsourcing online fulfillment to Amazon, poor selection in stores, and probably a million other financial factors came in to play.

But I want to hammer home the fact that having a leftist agenda in your advertising is not enough to save a company that is faltering. You need to have solid fundamentals.

To be clear: Toys R Us was a large company that employed thousands of people. I feel for the employees that will now be out there looking for work. I enjoyed shopping there as a child, and I loved their jingles. It’s sad to know that future generations will not know the joy of a Toys R Us jingle. And on top of all of this, they just lost their founder, Charles Lazarus. May he rest in peace.

I simply hope that other corporations learn from this cautionary tale. Don’t treat your customers like they are just data to mine. Stay on top of trends. And above all don’t cave in to what is politically expedient. Don’t pander to the people who want to redistribute wealth and guarantee equality of outcome. They are activists because they don’t have wealth of their own. They have not created it yet. So they will not spend money in your store.

Not only that, they hate large, successful corporations. While you are pandering to their leftist agenda, hoping to be on the right side of history, they are looking for white male executives in your company to destroy in the next wave of hashtag wars. Don’t try to be their friend. They hate you and they want to destroy you. They will place the whole company in turmoil as the minorities and women who are left after the white male purge jockey for position in the Victim Olympics.

God bless Charles Lazarus, God Bless Capitalism, and God Bless the United States of America.

What do they think of President Trump in Japan?

First of all, some Japanese are very reluctant to express and opinion on politics. Others have a politically correct line that they’ve heard somewhere and figure it’s the least offensive thing to say. Others claim not to know what’s going on. Other really don’t. Still, there are some that have a well-rehearsed argument that they dig up every time politics comes up. Since asking what Japanese think of Donald Trump or America is like asking what Americans eat for breakfast, one way to try to get some insight is to look at the news.

These links lead to articles in Japanese.
Livedoor – Since the scandal about President Trump and porn star Stormy Daniels hit the news, we don’t see Melania in the same place as Donald.

Toyokeizei – Trump is a brazen New Yorker who says that putting America first is good for the world. He’s pro-business so this is no surprise.

President magazine online has an interesting piece by a psychologist, who says that even after 1 year in office, the outbursts continue, such as calling some countries “toilets.” (The Japanese are so polite.) But she goes on to say that even though she has not had a chance to interview him face to face, he comes across as having a lack self-awareness and a very high opinion of himself.

These links lead to articles in English.
Support for the United States in Japan has dropped to the lowest level in nine years

Opinion piece about the the deserved disaster of Donald Trump. A contributor, Kotaru, had a very good point. I’ll paraphrase. Don’t spew hate for people who don’t think the same. Ask, “Why did Trump win?” or “Did the Democrats make any mistakes in the campaign?”

The madness of King Donald – commentary by Elizabeth Drew, who has very little good to say about President Trump

The Japan times, depending on who is in charge, can lean anti-Trump bias and anti-American. Americans are portrayed as buffoons and the country is portrayed as divided, dangerous, and sinking slowly.

U.S. spies bilked for $100,000 by Russian peddling Trump secrets: report

Amid a White House in tumult, Trump defends former aide accused of abuse
The (not so) subtle note is that the White House is in disarray.

Even Pence can’t get it right:
Pence’s bid to isolate North Korea at Olympics falls flat

To be fair, most of these articles are straight from AP. But the Japan Times also employees some journalists that seem to have an axe to grind. Check out the

You can pretty much guess if you ask a Japanese person what they think, they’ll give you something from one of the above publications, much like Americans will give you an answer straight off of Fox or CNN.

Very few will have a Rogan/Crowder/Shapiro/Klavan line of reasoning that puts actions before party or public figure. In other words:

Trump = bad
Hillary = good
Obama = good

That’s one-dimensional thinking.

Check out this YouTube video to see how people react to President Trump’s State of the Union address rather harshly, until they find out the quotes they are attacking come from President Obama.

Rep. Brenda Lawrence playing candy crush makes the Japanese news

Rep. Brenda Lawrence was busted playing Candy Crush during President Trump’s State of the Union Address. While she is not the first person to get busted doing something like this, her timing could not have been worse. Below is a clip from a Japanese news source, Live Door. See the article in Japanese here.

She has now become an international meme, and here is my effort to further the meme.

Luis Gutiérrez leaves SOTU in protest!

So Rep. Luis Gutiérrez (D-IL) got up and walked out in protest when Republicans started to chant “USA, USA”. I think some knee jerk reporters got duped in to attacking him over this.

What really happened?
Breitbart said he “stormed” out. Not really sure about that. Maybe he was just in a hurry. They did mention he was leaving to go do an interview for Univision. Of course, it doesn’t help that Gutiérrez denounced President Trump as being “explicitly racist” after that interview.
Ben Shapiro says that he can’t deal with people chanting “USA” so he left. I usually agree with Ben, but this time I have to wonder.
Gutiérrez’ office just said he was trying to bet the crowd. (Nothing to see here.)

It sure doesn’t help that Gutiérrez keeps saying that President Trump is a con artist.

Let’s address one of the most idiotic comments that I’ve seen repeated over and over again on YouTube and “news” websites:
Gutiérrez is not an American. Yes, he is. He was born in 1953 in the U.S. Please check the facts before tearing in to him. The fact that he opposes the President does not make him un-American. In fact, what could be more American than a person whose ancestors are not from the US who rises up to become a State Rep and protests against a President who used to be a reality TV Star. It does say something very sad about society today when Gutiérrez he is forced to give little soundbites for the nightly news rather than make a cogent argument.

So while I lean right, I can’t fault this gentleman for protesting just because he left during a Republican President’s speech. I don’t agree with making accusations without giving some evidence. Even if he walked out in protest, that’s his decision. He takes the risk or reaps the reward for that move if, indeed, it was a protest. I buy the explanation that he was going to do an interview with Univision. Poor scheduling, to be sure. And his timing, no doubt, was lousy. But Un-American? How dare you?

Thoughts from the echo chamber – SOTU

A FaceBook post caught my attention today. On the heels of President Trump’s SOTU address, somebody wrote this:

This is what you start to see if you only read liberal media, and why I try read writers who support a spectrum of viewpoints. Let’s break this down.

By most accounts, the economy is strong under President Trump.
The Spectator says that the economy is “roaring.”
Vox says that stocks are up, but that only benefits the ultra-rich.
Fortune probably gives the most comprehensive report card.

But the overall consensus is that the economy is up, so the first part of this is not true.

The whole idea of destroying everything they touch is too vague to address.

But does the very presence of the GOP incite damage and destruction? I don’t see pro-lifers who want to put America first doing any damage. A strong America is good for the world. I’m so glad to see the return of pride in America, patriotism, and love of country. It’s healthy. It’s good. Loving your country doesn’t mean you hate others.

This is one reason I support free speech, especially for people I disagree with. It allows them to bring their thoughts out of the echo chamber and expose them to the light.

God Bless America!