Toys R Bankrupt

Looking over the last year of the Toys R Us Twitter feed, it’s tempting to draw a correlation between their leftist agenda and the bankruptcy. I won’t go that far. I’m not saying it hurt them. But I will make the case that it did not help them.

Let’s look at the leftist agenda in the last year’s Twitter feed. They have the typical “diversity first” ads. Each ad must prominently feature a woman or a girl as the main character, flanked by a black person, an Asian, or a latino/a. Not every ad follows this theme, but that’s the general idea.

How are girls treated? Front and center. In control

I wonder what is meant by accurate. Does it mean we have to see overweight or unattractive women and pretend they’re attractive?

Notice the prominent placement of the brown doll. Not an issue if it’s just a random occurrence, but Toys R Us ads all follow a similar pattern.

Notice how the boy is being excluded from the in-group. The girls are smiling at each other approvingly, but the boy is off to the side, not really part of the scene.

For International Woman’s Day, there are female role models. That’s great. Notice that the role model (Shero) is an Asian. No white heroes allowed.

Congrats to Chloe on her success.

And while most of the women in America fighting for women’s rights are middle class white women, the girl prominently placed in the Toys R Us ad is an Asian girl.

Where male adults are allowed, we have 3 black males giving to charity. I’m not saying blacks don’t give to charity. I’m just saying that the way everyone is portrayed has a not-so-subtle message. It also sends a message that, even though women are capable of being role models, sheroes (a made-up word), and high earners, men are still expected to give up part of their earnings to charity. 

Where a white man is featured, he’s a pro wrestler. Not exactly the most sophisticated male role you can find.

The other white male that stands out is James Bond. However, he’s a cartoon.

The next theme is “girl empowerment.”

This young lady is darling and engaging. More power to her. I’m not criticizing her. I’m criticizing the forced diversity in the ads.

Empowering girls is important. Nobody in the first world would want to see girls not be empowered, capable, or confident. The problem is that forced diversity doesn’t work. It looks, well, forced.

The problem with girl empowerment is that it usually translates to “boys are stupid.”

In this case, men are lazy

Santa was given spoiled milk and lactation cookies. How would this be received if the genders were reversed?

When boys are featured, they are black, latino, or Asian.

Here, we have a black boy. Yes, he’s a cute kid. Notice how the father is put down in the Tweet. Dad is landlocked so the son tells him to be patient. The boy is not a doctor or some kind of hero. The boy is a mechanic.

Coco, the Disney Pixar film about 12-year-old boy named Miguel Rivera. Notice the confident pose.

They were selling to the growing demographic of latinos in the US. I will admit that this is a smart move. However, I rarely saw latinos shopping at Toys R Us. I usually saw them in places with better prices, like WalMart or Target. Of course, I have no numbers with which to make a good argument, and I’ll readily admit that.

There are male heroes.

Black male heroes.

Notice that the male hero is masked. The leftist narrative is basically that men are interchangeable; nameless, faceless. The government will take care of you and not ask you to take responsibility for your actions.

There are female heroes. We used to call them heroines, not sheroes (a made up word).

This one comes complete with corn rows.

Even their President’s Day ad featured 3 girls and a boy. This does not represent the past 45 Presidents, but if you’re pushing a leftist agenda, history doesn’t matter. President's Day

The final straw is that the only Star Wars toys I found were Porgs.

Probably one of the most blatant marketing ploys from Star Wars, which has destroyed itself with its own leftist agenda.

One more time, look through the tweets and notice the lack of response. A total lack of retweets and likes.

You might think I’m enjoying that fact that a company that pushed leftist imagery in its ads went bankrupt. I’m not. I don’t celebrate the demise of anybody. They’re just a company that had an obvious leftist agenda in their marketing.

I’m not even saying that the leftist agenda harmed the company. Outsourcing online fulfillment to Amazon, poor selection in stores, and probably a million other financial factors came in to play.

But I want to hammer home the fact that having a leftist agenda in your advertising is not enough to save a company that is faltering. You need to have solid fundamentals.

To be clear: Toys R Us was a large company that employed thousands of people. I feel for the employees that will now be out there looking for work. I enjoyed shopping there as a child, and I loved their jingles. It’s sad to know that future generations will not know the joy of a Toys R Us jingle. And on top of all of this, they just lost their founder, Charles Lazarus. May he rest in peace.

I simply hope that other corporations learn from this cautionary tale. Don’t treat your customers like they are just data to mine. Stay on top of trends. And above all don’t cave in to what is politically expedient. Don’t pander to the people who want to redistribute wealth and guarantee equality of outcome. They are activists because they don’t have wealth of their own. They have not created it yet. So they will not spend money in your store.

Not only that, they hate large, successful corporations. While you are pandering to their leftist agenda, hoping to be on the right side of history, they are looking for white male executives in your company to destroy in the next wave of hashtag wars. Don’t try to be their friend. They hate you and they want to destroy you. They will place the whole company in turmoil as the minorities and women who are left after the white male purge jockey for position in the Victim Olympics.

God bless Charles Lazarus, God Bless Capitalism, and God Bless the United States of America.

All news is fake news

This site is supposed to be tongue in cheek. But underneath the silliness is a real earnestness. I think that television is a useful educational tool. The countless hours of documentaries I have seen were full of excellent information. But I also think television can be used as a tool to spread misinformation. I see it in the financial news. I see it in health news. And I see it in politics.

In May of 2014, I stopped watching TV. It was not a conscious decision. But it had a profound effect on me. It was like when I quit drinking soda. After a very short time, I didn’t miss it. And when I did watch a few minutes of television in a restaurant, I noticed what a hypnotic effect it had on me. It was hard to turn away, even when the subject matter was mindless (most of television is empty calories for the brain). Now, when I speak to a person who watches a lot of television, it’s almost as if I’m talking to a brainwashed zombie.

When you see a video like this, you realize how detrimental TV is to clear thinking.

Yes, your nightly news is scripted. Seeing is believing.

When fake news goes viral

According to IFL Science, a dangerous piece of fake news has been making the rounds on FaceBook. They are pleading with FaceBook users to stop sharing it.

The big problem, in my opinion, has several causes.

People share stories without checking. Remember the early part of the century, when a lot of people were just getting the internet for the first time. You’d get an email from a well-meaning friend or relative about the Microsoft/AOL merger. If you forward the email to five people, you’ll make money. I can’t tell you how many times I got the same email. It drove me up the wall. How do we counter this? Check out a story before sharing it.

People don’t understand science. The US education system sucks.  When people hear something that involves science, they tend to believe it, especially if there is a chance that there is a conspiracy somewhere. How do we counter this? Learn about science.

Americans don’t trust the government. Americans love a good conspiracy theory. From Kennedy’s assassination to 911, Sandyhook to Las Vegas, Americans tend to doubt the “official story.” In fact, for a lot of people, it’s a default position. Maybe I’ll write a bit more on that later. Standby.  But as far as how to counter this tendency, good luck!

At any rate, here is the article, pleading people to stop sharing the urban myth that the flu shot has caused several deaths.

Read the disclaimer. This site is not intended to be a substitute for medical advice.

Why Clickbait Fake News, Part II

Now we’ll tackle fake news. In January of 2018, it’s fairly obvious why a person would create a website just to talk about fake news. There’s a LOT of it out there.

President Donald Trump might be responsible for making the term go mainstream. He called CNN fake news and said they are doing a poor job of reporting the news. And most recently, he gave out the awards for the top 10 fake news stories.

The purpose of this site is not to fact check politicians. In fact, we might even generate some fake news. Enjoy!

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Why Clickbait Fake News, Part I

First, let’s start with clickbait.

An example of clickbait is a link that appears on a website with a catchy title that arouses your curiosity and makes you want to click on the link.

How does clickbait work? People surfing the web click on the link. The owner of the web site gets paid by advertisers who place their ads on the clickbait web site.

An even more insidious type of clickbait is the one that has you click through multiple pages of the website to get to the end of a story, building anticipation that there will be some type of emotional payoff for continuing to click. You’ve see them. “This father and daughter took the same picture for 30 years. Try not to cry when you see the last one.”

Who wouldn’t click on that? You want to see a proud father holding his little daughter, the little girl growing up, graduating high school, etc. And you expect to see the last one with a 30 year old woman holding her father’s ashes in a box or some other type of tear-jerking picture.

Well, if you’ve clicked on one these stories, you’ve taken the bait

Disclaimer: This site is clickbait.